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Wednesday, December 3, 2008

National Retail Federation Issues Black Friday Results & Cyber Monday Forecasts

Results are yet unclear, but it is obvious consumers are hunting for bargains and discounts.
Some results below.

National Retail Federation Issues Black Friday Results & Cyber Monday Forecasts

Women spent on average less then men over the weekend ($333.80 vs. $413.50). More of that amount was spent online by men then by women ($142.66 vs. $93.26). Average spending was highest in the Northeast ($397.31) and South ($394.71) and lowest in the West ($314.06), with the Midwest ($359.48) falling in between.

Over half - 55.8% - of employees with internet access at work said they plan to shop from work on Cyber Monday. This is a significant increase from 2005, when only 44.7% (59 million) had plans to do so. Men are slightly more likely then women to plan to shop on Cyber Monday (38.5% vs. 35.9%). Consumers with incomes over $50k or aged 18-34 are most likely to participate in Cyber Monday. Those over aged 55 or with incomes under $50k are least likely to shop that day.

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